Driven by Passion
A Story of Lovefor Your Pets
Here, our story is not just about business—it is about a deep affection and a strong bond with those loyal companions we call pets. At heart, we are pet owners just like you, who one day noticed a major gap in the local market: the lack of high-quality and consistently reliable food and supplies for the most beloved members of our homes.
This is what inspired us to establish our company, whose journey officially begins on 15/1/2015. We decided not to wait for the market to change—we chose to be the change we wish to see, a change that puts the health and happiness of your pets above everything else.
What Makes Us Different?
We believe success comes from the value we provide.
Superior product quality
We never compromise on quality. We use the best natural ingredients to ensure your pet gets the nutrition they need.
Affordable for everyone
Proper pet care should not be limited to the wealthy. We strive to provide top quality at prices that are suitable and fair for everyone.
A local and trusted brand
We are proud to be a homegrown brand created and led by the people. This means we fully understand the needs of the market.
Professional & experienced team
Our team consists of skilled experts passionate about animal care, enabling us to provide the best guidance and products.
Customer trust
Your trust is our greatest asset. We operate with transparency and honesty and are always ready to listen to your suggestions.
Continuous improvement
The world of pet care is constantly evolving. We promise to continue learning, improving, and bringing the best products to your pets.
Our Promise to You
Our Mission
Our mission is not just to provide products—it is a revolution in the field of pet care on a local scale. We work to:
• Build a state-of-the-art facility for producing pet food and care products in Kurdistan:
For the first time, we aim to rely on local capabilities and introduce products to the market made under our direct supervision and according to international standards.
• Support the local economy and create job opportunities:
With this project, we aim to create proper job opportunities for the youth and professionals of our country and contribute to the development of the national economy.
• Deliver nothing but the best:
We ensure that every pet owner receives the healthiest and highest-quality products without having to worry about price or quality.
Raising the Standard
Our Vision
We are not entering the market just to sell—we are here to become the leading and trusted name in the region for pet food and supplies. Our vision is to become the first name that comes to mind when any pet owner thinks about the health and happiness of their pet. We aim to raise standards and become a model of quality, innovation, and trust in the Kurdistan Region and Iraq.